10 Most Desperate Ways WWE Got You To Watch
6. We Promise You A Finish, Guys!
At Hell In A Cell 2019, the titular main event between Seth Rollins and the Fiend was thrown out because Rollins attempted to use a hammer that was less comically oversized than the mallet that the Fiend had attempted to wield earlier in the match.
It was a career-killing debacle so disastrous that it killed two careers and any semblance that remained of the stipulation's mystique.
Fans chanted "AEW!" in protest, everybody buried it, and WWE ran it back because that is just what they do. They run back everything.
Now, every major match should have a finish. This should be the tacit implication of every major match, in fact. It is completely, utterly backwards that several major WWE matches don't end in a conclusive and satisfying way. A f*ck finish should be the exception.
A wrestling promotion should not have to advertise that the thing they're asking the audience to invest in is worth the investment. WWE had to do this at Crown Jewel because investment in the product had been annihilated.
The match graphic doubled as a promise; across it, the words "CAN'T BE STOPPED FOR ANY REASON" were plastered. This was a euphemism for "We're not going to f*ck you in the ear this time, soz".
Like, imagine a major Hollywood studio resorting to this.
"The film has an ending!"