10 Most Important Off-Screen WWE Personnel

2. George Barrios/ Michelle Wilson

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If Vince McMahon is a 'business genius', there's yet to be a word invented to describe the collective commercial savvy of the Vice President tag team of Michelle Wilson and George Barrios.

As joint heads of the company's operations and strategy, the pair have somehow managed to convince the Fox Network to splurge over a billion dollars on SmackDown for the next five years, at a time when the product is suffering its lowest ever ratings. They did that whilst also navigating the company into a politically troublesome relationship with the Saudi Arabian government - almost as if they needed more of a challenge.

Though it's at the complete detriment to fans, Barrios and Wilson have positioned WWE in such a way that the brand can continue to coast regardless of the quality of the product. Basically, they've allowed the company to make money without even having to try. In business lingo, that's maximum efficiency.

Editorial Team
Editorial Team

Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know). He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.