John Cena has been meticulously constructed to be the star of the PG Era and, for the most part, he is. He draws reasonably well, he works insanely hard and hes a company man, through and through. Unlike previous WWE megastars, hes unlikely to leave for a rival company, retire for Hollywood fame, burnout and go home, refuse to lose when instructed to, or indulge in too many backstage prima donna moments. That said, Cenas potential as a main event talent is thoroughly maxed out now. He will never be a bigger star than he is right now and he will never draw any more than he already has. Hes always going to be at a level just below the companys all-time megastars. That isnt to trash him, just to state an inconvenient fact. Cena has been at the top of the WWE for over a decade now, which is a fact worthy of our respect, no matter what you might think of him overall. He has made A LOT of money for the Family McMahon and he has an army of young fans, eager to buy his merch and cheer him on, at every opportunity. What needs to happen now though, is the creation of a new number one; the search should be on for the next icon of this era. WWE needs to move the big belt away from Cena and stop him being the focal point for the entire company. As it stands, Cena is responsible for far too much right now anyway, which is unfair because he only appeals to one, or maybe two sectors of the overall audience. John Cena, instead of being the companys one major star, should now be sharing the limelight with other, fresher performers. So, how can WWE make the stars of tomorrow? Simple, look to yesterday...
I am a professional author and lifelong comic books/pro wrestling fan. I also work as a journalist as well as writing comic books (I also draw), screenplays, stage plays, songs and prose fiction.
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