10 Most Infamous Wrestling Losing Streaks
9. Kenta Kobashi
All Japan Pro Wrestling had their sh*t together. Well, it did under Shohei Giant Baba, at least.
Baba had a long-term in place to catapult Kenta Kobashi to lasting stardom. Throughout 1988, he lost all 63 of his first singles matches. He wasn't booked as a loser because he irked somebody in the office; it was part of a masterplan to position Kobashi as a battling, sympathetic underdog - a relatable avatar for the fans to rally behind.
He wasn't buried. His losses weren't attributed to a dip in confidence or a series of flukes which benefitted neither him nor his opponents. His early performances were so fiery that he cultivated a cult following, and when he did win - and win again, and again - he did so as the sentimental heart beating within All Japan. The losing streak didn't merely portray the legend as a man of the people; it furnished the vast majority of his seminal nineties matches with a crucial layer of unpredictability.
Kobashi was the fallible gladiator of the King's Road - one whose genuine emotional bond with the audience was borne from the sole occasion on which this booking method worked.