10 Most INSANE Things Wrestling Companies Did For The Money

2. Vince McMahon’s Special…Egg?

Vince McMahon egg
WWE

The team behind Dwayne Johnson's Netflix movie Red Notice repeatedly paid WWE a shedload of cash to cross-promote at Survivor Series 2021. That's why a beaming Vince McMahon arrived at the building clutching a "priceless" golden egg (one of the treasures from the film), and WWE stars were forced to act amazed.

Ridge Holland's awestruck reactions were particularly enjoyable.

Later, McMahon claimed the egg wasn't a prop from some movie, had been gifted to him by The Rock and was worth $100m. After that revelation, it went missing, and the hunt was on. Vince was furious, various stars scrambled to find the thing for a reward, and wrestling fans wondered why they were supposed to care about any of this.

It didn't need to make sense - WWE had already pocketed a substantial sum for agreeing to show off the egg at all, so their hokey hunt was background noise to company tills ringing. It made for some horrendous TV mind.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.