Back on February 27 at NXT Arrival, Lance Storm trainee and Australian-born Emma wrestled a stellar match against Paige that reintroduced women's wrestling to WWE after months of Total Divas dominating storylines. The charismatic, fun and kooky character had connected with audiences to such an extent that she lost nothing by dropping the contest to her younger, British opposition. In fact, she made her debut on the main roster before the NXT Women's champion and instantly became aligned with former Intercontinental champion, and comedy act, Santino Marella. Together, they engaged Fandango and Summer Rae in a mixed tag team feud. By portraying Emma as a comedic character, however, WWE Creative instantly erased any chance she had of being perceived as the legitimate and talented worker that she was. The "dance" and bubbles, not to mention her quirky persona, took center stage and she became the Marella of the women's division. It hurt her tremendously and by the time that pairing had run its course, she was left directionless. Outside of a rare appearance in enhancement matches on Raw and SmackDown, or an occasional win on Superstars or Main Event, she rarely wrestles on television. Since the switch to the PG TV rating, WWE has demonstrated an inability to present a largely comedic performer who is taken seriously as an in-ring worker. Emma is no different. Whether she can eventually overcome the "joke" label and go on to enjoy a lengthy and prosperous career with the company remains to be seen but her misuse at the hands of both WWE Creative and management is undeniable.
Erik Beaston is a freelance pro wrestling writer who likes long walks in the park, dandelions and has not quite figured out that this introduction is not for Match.com. He resides in Parts Unknown, where he hosts weekly cookouts with Kane, The Ultimate Warrior, Papa Shango and The Boogeyman. Be jealous.
