In reflecting on WWE in 2015, it was a year of commercial failure, but critical success. Many of the matches were awesome, and the roster is very talented. Yet ratings dropped and fans constantly moaned about the product, with creative malaise identified as a key culprit in the dip of the business. Still, the outlook for 2016, at least in the short term, is good. The year has started on a high, with Roman Reigns as champion and immersed in a feud with the always entertaining Mr McMahon. There's little doubt that ratings will pick up in the Rumble to WrestleMania season, which is nearly always a blast. But in the longer term, maybe things won't be so good for WWE. Wrestling is a cyclical business, and the company is walking a fine line right now between a boom or a bust cycle. This feature will sum up the big conclusions from WWE's 2015, exploring the implications they have for 2016, and how those implications will inform the outlook for business in the year ahead. One thing that is exciting, is that an overall change does appear to be implicated for the next year. The last twelve months indicated a shift, and already in 2016, there's further signs of a changing of the guard.