10 Most Shocking Wrestling Heel Turns

No-one saw Jonathan Coachman's SummerSlam 2003 heel turn coming. Mainly, however, because no-one cared about Jonathan Coachman enough to speculate on his being good or bad.

It was, all the same, still genuinely quite surprising to see the mild-mannered backstage reporter who spent much of his WWE career up to that point being humiliated by The Rock wrap a steel chair around the back of Shane McMahon, aligning himself in the process with Raw co-general manager Eric Bischoff.

Credit must go to the man we later came to know as Coach for how well he took to the role, too. He was treading a path - from bookish announcer to smug heel - that only a handful before him had navigated with any success, and one on which Howard Finkel had stumbled the previous year.

And he did it well, first looking suitably unrepentant after beating up the chairman's son, and then later in the year moving in on JR's seat at the Raw announcer's table (taking, for a short while, Michael Cole's long-held mantle as the most maligned commentator in WWE).