10 Most Shocking Wrestling Heel Turns

Granted, there were a handful of fantasy bookers who called Sami Zayn's heel turn in advance, believing that a change of tack for the man who had spent the better part of a year in the role of Braun Strowman's punching bag was long overdue.

But, apart from the fact that Zayn and Owens - formerly indie duo favourite El Generico and Kevin Steen - share a history that dates back more than a decade, there was little reason to believe it would actually happen.

The Underdog From The Underground was, after all, only fleetingly involved in Hell in a Cell's build-up, losing yet another match to his former friend in what appeared to be little more than an opportunity for KO to collect some more heat en route to his date with Shane on October 8.

On paper, Sami had little to gain from making an enemy of the SmackDown Live commissioner, but in a frank promo 48 hours later the former ROH star made clear his frustrations at being continually misused since jumping ship from Raw. And suddenly well felt his pain.