10 Most Significant Reasons For WWE Raw's Low Ratings

3. Stephanie McMahon Hasn't Made The WWE Brand More Attractive To Stakeholders

As Chief Brand Officer for WWE, Stephanie McMahon is responsible for being the company€™s global ambassador among its most essential stakeholders. In other words, it€™s her job to convince investors, governments, NGOs and other business partners to invest in WWE, and help make the WWE brand more marketable and popular. Unfortunately, for the most part, she has failed in that endeavor. You€™d think that some of those agencies would promote the WWE brand as much as possible, and that would turn into more viewers. Sadly, that hasn€™t happened. Stephanie hasn€™t been able to make WWE a popular brand to invest in, either financially or in terms of entertainment. That, in turn, has been an integral part in the dip in ratings for RAW. If big companies and other powerful companies don€™t want anything to do with WWE, why should casual fans and ordinary people who might never have seen WWE before. A big part of this disregard for WWE stems from Stephanie€™s inability to shift focus onto WWE€™s positives and away from their negatives. Even though WWE does a lot of charity work, partners with different groups and promotes good causes, the WWE brand is still associated with the darker elements of pro wrestling. From Vince making Trish bark like a dog, to WWE€™s massive firing campaigns, to the never-ending stream of criticisms of their corporate policies, Stephanie has failed to convince the more skeptical viewers out there that the WWE brand is as good as she claims it is.