10 Most Successful Champions In WWE History

Champions that struck the MOST gold. Not to conform to cliches, but Number 6 may actually shock you.

John Cena
WWE

Critically important criteria disclaimer before we begin.

"Success", as in the titular kind, can be measured objectively, but subjective measures are always more fun in conversation, in debate, or in the pub. Your writer will argue until he's puce about the merits of Bret Hart and Diesel over just about any other wrestler living or dead, but neither of them drew record figures on top as WWE Champions and thus never gained quite as much of Vince McMahon's trust as the men (and, alas, they of course are all men) below.

Triple H once very shrewdly and intentionally reduced the contributions of Chris Jericho, Edge, Rob Van Dam, and by proxy Daniel Bryan in one single promo, all theoretically to put himself over as a A-Lister to the "B+ Player" tag he was saddling with them.

But, with the dollars, cents and vast research of Dave Meltzer from the Wrestling Observer, where exactly does he stack up? As the man himself clarified, this list is "based on placings in the top ten by year with emphasis on record setting years and dominant years based on doubling everyone else in that specific year", with only WWE Champions included.

Not to conform to website cliches, but Number 6 may shock you...

10. Randy Orton

John Cena
WWE

WWE Championship Reign(s): October 7, 2007 - October 7, 2007, October 7, 2007 - April 27, 2008, April 26, 2009 - June 7, 2009, June 15, 2009 - September 13, 2009, October 4, 2009 - October 25, 2009, September 19, 2010 - November 22, 2010, August 18, 2013 - September 15, 2013, October 27, 2013 - April 6, 2014, April 2, 2017 - May 21, 2017, October 25, 2020 - November 16, 2020

Keeping himself at the top of the card for the better part of 20 years has gone a long way in earning Randy Orton the last place on list, with the number of industry icons he ranks above enough to give him a full second Legend Killer run two decades after the first one.

His multitude of title reigns may not have all come during particular industry highs, but his work with the likes of John Cena, Batista, The Undertaker, Daniel Bryan and Bray Wyatt has seen him routinely programmed against popular and/or money-drawing stars, and the springboard he received from breaking out of Evolution with Batista came just before WWE's audiences started to plateau for good.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back almost 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 60,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett