10 Most Unthinkable WWE Changes In The Last 5 Years
5. The Rise Of Twitter
Few things have had as big an impact on how people communicate as social media. For better or worse, Facebook and Twitter have forever altered the way humans interact with one another, with the latter becoming an integral part of any organisation's marketing strategy. WWE is no different, and while the company’s early social media dabblings ended in failure (remember Tout?), Twitter has completely changed their presentation.
Twitter has helped make WWE a 24 hours a day, seven days a week, 365 days a year entertainment company. You can’t just tune into Raw or SmackDown to find-out what’s going on in the company any more. Now, there’s every chance WWE will reveal their next big PPV match, make a huge announcement (like Daniel Bryan’s retirement), or further a storyline through social media. WWE have become a company that never stops moving, and Twitter ensures they never miss a beat.
On an individual level, wrestlers’ Twitter accounts not only let them build their characters, but provide a clear look at their lives behind the scenes. Wrestling fans have never been closer to the action, and while Twitter was starting to build global popularity in 2011, it has completely exploded in the past few years. Social media has forever changed WWE’s distribution methods, for better or worse.