10 Moves WWE Must Make To Regain Popularity
8. Eliminate The Heavily Scripted Promos
One listen to any given promo from a recent episode of RAW is enough to turn any new viewer off of WWE or pro-wrestling in general. While wrestling promos have always taken some suspension of disbelief, the strategy of scripting promos for the majority, if not all, of WWE's regular, full-time talent has been a complete disaster.
The only benefit that WWE sees from this decision is that it significantly limits the amount of politically incorrect slip-ups WWE talents are likely to commit without a script. In this day of political correctness, by WWE restricting the environment in which talents have to operate is stifling creativity. What WWE doesn't realize, or perhaps they do and just don't care, is that the overly scripting of promos is killing the quality of their product.
When WWE talents were trusted and allowed to speak more freely, the caliber of promos were significantly greater. Obviously, WWE doesn't want their talents using vulgar language and company-banned terms or topics, but the result is a wrestling interview that is so artificial and sounds so canned that nobody takes it seriously. I mean many promos are eye-rolling, change-the-channel bad.
WWE needs to go back to trusting their talents. If WWE is good at communication, the talents should already know what topics and language to avoid and could deliver an interview that doesn't sound so phony.