10 Obvious Mistakes WWE Keep Making

2. The Nothing Promos

"Please welcome my guest at this time".

If that scripted phrase never makes it onto another episode of WWE programming, it'll still be too soon. Everyone, from Renee Young, Charly Caruso and Dasha Fuentes on the main roster to Cathy Kelley on NXT, is guilty of uttering this one, soulless backstage interviewer line. It needs to hit the bricks.

Look at the organic power Shawn Michaels and The Undertaker created by directly addressing one another face-to-face. Their verbal trade-offs and thinly-veiled threats wouldn't have lost any strength had they happened backstage. That's because they were passionate, not empty words designed to do nothing but fill time.

All too often, that's how promos in WWE come across, and the formulaic greeting extended to wrestlers by announcers doesn't help. Ask yourself a quick question: when was the last to-camera backstage promo on Raw, SmackDown or pay-per-view that gave you goosebumps? It probably didn't happen recently.

WWE must surely see that the liveliness and sheer enthusiasm put forward by HBK and 'Taker should be law in wrestling's top organisation. Cookie-cutter rubbish that lacks intensity shouldn't ever be accepted.