10 Quick WWE Fixes To Save Rusev

Brute Force

Rusev WWE Champion
WWE

Poor Rusev.

Just over two years ago, he was an undefeated United States Champion, entering his WrestleMania match against John Cena in an actual tank. The Russian national anthem played on the 'Show Of Shows' for the first time since Nikolai Volkoff had belted it out three decades earlier, with Lana resplendant in glory as she sashayed to the ring flanked by soldiers carrying his adopted flag.

It was camp, it was bombastic, and it was big.

And why not? 'The Bulgarian Brute' was, unequivocally, a big deal. A big deal, a big man, and most importantly, a big star. It was his night to lose, as 'The Champ' took his sideways step with the US Title, but the loss wasn't likely to derail the phenomenal momentum he'd built up with a character that shouldn't have even worked in the modern age.

That farcical festival may prove to be Rusev's lone WrestleMania moment.

Depressingly trackable, his decline since that point has been steep and unrelenting. A rotten love square storyline with Lana, Dolph Ziggler and Summer Rae destroyed the remainder of his 2015, before his involvement in the incomparably dreadful League Of Nations stable did the same to his trajectory the following year.

He began 2017 shambling about on Raw with Jinder Mahal as his sidekick. How times quickly and inexplicably change. An April move to SmackDown Live! was yet another false dawn. With no more budget for tanks, what weapons do WWE still have in order to rehabilitate this once-prodigious talent?

10. The Head Of The Snake

Rusev WWE Champion
WWE.com

The ten second annihilation of 'The Bulgarian Brute' at SummerSlam 2017 by Randy Orton was paradoxically the very best and worst thing about the sprawling supercard.

One on hand, audiences were spared a draining 'Viper' contest on a show that ideally should have had about three matches less than it actually did. The last the thing the six hour supershow needed was a 15 minute festival of chinlocks wedged between the hideous Big Show/Big Cass calamity and the mildly disappointing Sasha Banks/Alexa Bliss title switch.

However, Rusev was the unfortunate victim made to suffer the indignity of yet another humbling pay-per-view loss. The former United States Champion barely got a sniff of SmackDown Live!'s supposed 'opportunity' during his Battleground Flag Match with John Cena a month earlier, but he was at least permitted to last longer than it ordinarily takes the sprinting 'Champ' to make it from the ramp to the ring.

It was another glum attempt at 50/50 booking from the company in allowing Rusev a before-the-bell barrage to get his heat back before he actually lost it. Naturally that failed in its aim completely, and Orton's insta-RKO made him look a complete fool. Only a complete reversal of fortunes and finishes could fix the foible.

In a pay-per-view rematch, Orton should again go for his early finisher, but meet a reversal from Rusev that leads to a quick, deadly and decisive Accolade. Submitting Orton in such a fashion would immediately reestablish the brow-beaten Brute as a monster threat.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett