10 Radical Ideas To Save WWE Money In The Bank
8. The Random Factor Gimmick
As of next year, cancel the Money In The Bank event completely.
The Money In The Bank match becoming an annual fixture with its own pay-per-view has always been part of the problem. I’m still of the opinion that the gimmick has never truly recovered from having three matches and three worthless winners in 2010 alone.
No one wanted to see Kane or Jack Swagger get that opportunity, or cared when they cashed in, and while the Miz could have had his Edge moment, they chose to book him with a lame-duck title run that culminated in his playing third wheel to the burgeoning bitter bromance between The Rock and John Cena.
So yeah, cancel the event itself and replace it with something else - anything else. Instead of a specific time every year, have the Money In The Bank ladder match take place at a random moment, on a random event. Have it blindside the audience - hey, have it blindside the talent, why not?
Have Stephanie and Shane open Survivor Series with what looks like a dull, pointless opening promo, and call six members of the roster into the ring. As they all stand there, Stephanie (it’s going to be Stephanie, let’s face it) announces that this year’s Money In The Bank ladder match will take place… right now, as the briefcase comes down from the ceiling on an extending wire, and staff at each side of the ring quickly unveil and set up several ladders that had been covered in black cloth.
Then have the company find new and increasingly elaborate ways of swerving everyone with a Money In The Bank match out of nowhere every year. Obviously the talent will need to know in plenty of time in order to put together the match with the agents. Multi-man ladder matches are intricately choreographed affairs requiring everyone to memorise their spots, and just because the gimmick catches their characters by surprise doesn’t mean it needs to be a surprise for the performers themselves.
After all, there’s nothing more unpredictable than completely random unpredictability.