10 Really Strange Modern Wrestling Phenomenons

7. The Reemergence Of Bruce Prichard

I Don T Feel So Good
Instagram/@prichardshow
"Tom Prichard, I'd take a bullet for. Bruce Prichard, I'd put a bullet in." - Mike 'Simon Dean' Bucci

That was the legacy of the former Brother Love after he ended his epic WWE association in 2008; Bucci was not alone in his perception of Prichard as a bullsh*t-spewing yes man. Apocryphally, this apparent compulsion to say yes to even the worst of Vince McMahon's impulses - imagine how bad the sh*t he decides isn't worth airing must be - is what compelled Stephanie McMahon to fire him. Of course, Prichard being Prichard, he'd write this off as "rumour and innuendo". Still, he writes this off in such entertaining fashion that he has, incredibly, become the king of the lucrative podcast game.

Full disclaimer: No, I wasn't there. But to put into perspective Prichard's...unreliable narration, the man refused to concede that there were, at least, racist overtones to a storyline in which Triple H kindly requested that Booker T "do a little dance" for him.

With his tall tales filtered through a bullsh*t detector - which Prichard helpfully telegraphs with his "And again..." tell - the man is great value. Depicting Bob Holly as a Goldberg-esque warlord capable of getting the belt - and beating everybody!; his ironic but no less funny moments of nerd rage at the mere mention of Dave Meltzer's name; chocolate t*tties: Bruce adds funny, fresh and fascinating minutiae to a period of wrestling otherwise cannibalised in this age of nostalgia-driven Network content.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!