10 Reasons Why Adrian Neville Vs Sami Zayn Is WWE's Story Of The Year

3. The Fans Are Completely Invested In It

The main thing you want from a major storyline is investment from the fans. All the promos, the vignettes, the matches, everything is done to emotionally invest the audience. The belief is, in theory, that if the fans become emotionally invested they are more likely to spend their money on the products. Of course the NXT specials are part of the WWE Network that WWE is desperately trying to salvage. Could the Zayn/Neville feud have convinced a few punters that they should by the WWE Network to see the epic showdown? Maybe. There is a definite online buzz and WWE have been promoting the special and the match via their YouTube channel including sit-down interviews with the two stars conducted by Michael Cole. The roles of Neville and Zayn are established. Zayn is the plucky underdog and Neville is the increasingly arrogant champion. Zayn has threatened to quit the WWE if he can't beat his friend. They're more than likely going to have a phenomenal match and the fans are, crucially, completely invested in it.