3. He's Not A Mark For The Business
Lesnar may have lost in his first return match against Cena in 2012, but he made up for it last year when he squashed him at Summerslam. He may have lost to Triple H at Wrestlemania in 2013, but he bookended that loss with two victories over the Game, kayfabe breaking his arm twice and Shawn Michaels arm once. Since then, in the last fourteen or fifteen months, Lesnar has been selflessly put over by some of the biggest names, and the biggest men, on the WWE roster, and was finally awarded the top title in the company, and therefore the industry. Of course, none of that means a great deal to the Beast Incarnate not because, like the character he plays, he has zero respect for any of his opponents and lives to destroy, but because hes not a mark for the business like many of the more old school veterans hes beaten. To them, doing the job so thoroughly for the part time Lesnar in order to cement his reputation as an unstoppable force of nature is a gift to one of the boys and a favour to the office. The protection of their characters their gimmicks, their finishers, their kayfabed win/loss records, whatever it might be would normally be a priority, but in this instance theyve prioritised Brock Lesnars character development instead, and fueled his heat. Brocks not a pro wrestling fanboy. He left the WWE in 2004 to go and play football. When that didnt pan out as hed hoped, he went to go fight in the UFC. When illness and bad form curtailed his MMA career, only then did he come back to the WWE, and on as limited a basis for as high a financial reward as he could possibly negotiate. Hes not out there to put smiles on faces, and hes not interested in working the crowd: not for him, the heel psychology beloved of William Regal or Jake The Snake Roberts. Its possible that theres never been a professional wrestler pushed so high, so fast who cared so little about professional wrestling, as a business or as a tradition.