Before the nWo came around, heels were despicable villains who were largely cowards that audiences utterly despised and paid their hard-earned money in hopes of seeing them get beaten senseless. Kevin Nash and his New World Order buddies weren't having any of that. Despite being the antagonists in the WCW vs. nWo story, they still carried themselves like anti-heroes; too cool for school bad*sses with a lot of swagger. While it may have made the company a ton of money on merchandise and kept interest in the faction and the angle at a fever pitch, it also made fundamental changes to the business and cut the heels (no pun intended) out from under other bad guys whose traditional tactics no longer held the same weight, as well as doing detrimental damage to the babyfaces who were opposing them. Which brings us to...
Brad Hamilton is a writer, musician and marketer/social media manager from Atlanta, Georgia. He's an undefeated freestyle rap battle champion, spends too little time being productive and defines himself as the literary version of Brock Lesnar.
