10. You're Meant To Be Unhappy
So many people have been worked on this one, you've really seen who the marks are in the past twenty four hours. Complaints about WWE's booking decision and general unhappiness is exactly what fans were meant to feel. You're meant to be dissatisfied with Sheamus as WWE Champion. The reaction is what WWE wanted. That's what a heel is supposed to be, loathed. The people complaining about it will be the same people tuning into Raw and the next special in hope of seeing him lose. Sheamus isn't a cool heel and he isn't going to be chasing cheers, he's there to be hated, and that's why it was a good booking decision. Fans being unhappy about it isn't a bad thing, that's the foundation needed for a babyface getting over in a bid to end the run.