10 Reasons Sting Is Winning Seth Rollins' WWE Title At Night Of Champions

6. Win Puts Sting On The Hell In A Cell Show

By winning the title at Night Of Champions, there would be a reason for Sting to work October's Night Of Champions. That then enables WWE to do two special events built on his iconic status. It probably also leads to him dropping the title, as the benefits to be had from him as champion are more about short term boosts than long term goals. Sting defending the title inside a cell is a hot headliner, but also a way to then get the title off him without making him look like a loser. The environment of the cell (and potential screwiness) is a cover for a loss.