10 Reasons Sting Is Winning Seth Rollins' WWE Title At Night Of Champions

7. The Time Is Right For The Change

In terms of critical performance, Seth Rollins has been a sensational champion. He's easily the best wrestler in the world. But based upon his commercial performance, Raw has undoubtedly suffered a loss of viewership on his watch. That's usually as good a reason as any to do a title change. But even ignoring Raw's ratings problems, the time is just right in general to make a title picture change. Seth has had the belt for half a year, and really can't get much more out of it. The belt doesn't define him and he'd be doing just fine without it. Sting on the other hand is in need of some boosting. Moving the belt now ensures that Rollins' reign end when it is still hot, rather than when it has turned stale.