10 Reasons Why Sting vs. Seth Rollins Is Bad For Business

3. Because WWE's Booked Themselves Into A Bizarre Position

At some point in the last 12 months, the idea was posited that Dean Ambrose would win the Royal Rumble and wrestle Seth Rollins at WrestleMania. However, somewhere along the way, Roman Reigns was having issues connecting with the WWE Universe, and rating slipped. So instead we're getting Ambrose and Reigns working to get over Braun Stowman, while Seth Rollins is wrestling Sting. Somewhere you'd hope that WWE had the guts to stick with the creative ideas they have for more than three-to-months. Ambrose is alongside Rollins and Cesaro the best in-ring performer on a weekly basis in the company. As well, Rollins vs. Ambrose at WrestleMania would be a fresh matchup on a show that could also have included Brock versus Undertaker and maybe even some sort of Cena versus Reigns thing, too. But, that's not what we're getting. Finding a creative direction and following it? That's best for business.