10 Reasons Why WWE Fans Are Rapidly Losing Faith
4. Taking The Audience For Fools
If you treat your customers like dirt, they’re eventually going to abandon you. This should be common sense, but not to WWE. Some of their decisions feel so boneheaded and illogical that it often seems like they’re toying with the people they’re supposed to serve, and the habit reached new levels of obnoxiousness at Money In The Bank 2017.
WWE spent most of the build hyping up the ‘historic’ first women’s MITB ladder match. One of Becky Lynch, Tamina, Charlotte, Carmella, and Natalya was going to rise up and ‘make history’ at the event, writing their name into the record books, and creating an empowering, feel-good moment for those who’d followed their Revolution. Instead of delivering on this, WWE scripted James Ellsworth as the match’s deciding factor, and the moment was lost.
It produced heat, but for the company, not Ellsworth. Situations like this, Batista’s 2014 Royal Rumble, and Sheamus’ 18-second squash of Daniel Bryan can’t be accidental. They feel very much like the company is having a laugh at the audience’s expense, and while WWE often try to right these wrongs after the fact, anyone who has stopped watching Raw and SmackDown because of them is completely justified.