5. Superstars
Tying into the earlier tag team point, the impatience again owing to an instant gratification culture of audiences perhaps accounts for why there are so few established new characters. Back in the WWF, there was Mankind, The Rock, Stone Cold Steve Austin, The Undertaker - all products of the pre-WWE, who were given large amounts of mic and in-ring time to establish their brand identities and most importantly, connect with the crowd. Nowadays, there appears to be a focus more on how a wrestler looks than his personality; the large hosses as they are referred - wrestlers built up to be large scale entities, such as Batista, Heidenreich etc - who patently lack the charisma that the likes of John Cena, CM Punk and Randy Orton display week-in, week-out. There is a rush to bring out the next big thing, and in these times, they have tended back to old favourites like Brock Lesnar to push ratings back up when the latest musclebound conveyor-belt graduate cant cut it. Too many of the new breed are hollow shells, morphing into one dull template in the mind, and therefore quickly dropping out of recollection.