10 Reasons Why WWE Live Event Attendances Are Shrinking
4. WWE Aren't Creating New Fans
WWE's audience is ageing at a frightening rate. In 2000, the age of the average WWE television viewer was 28, but it has almost doubled since then, coming in at 54 in 2017.
This is a staggering jump, and one that speaks volumes of WWE's current state. It suggests that today's audience is largely comprised of the same viewers that followed the sport back in 2000. While others have dropped off, the hardcores have stuck around, and the company aren't doing enough to entice younger generations to tune into their product.
There are a few caveats to this. Younger viewers are more likely to consume WWE programming via YouTube clips, which skews the numbers greatly, and many will watch Raw and SmackDown pre-recorded, or through Hulu's condensed format.
Regardless, the numbers don't bode well. What they tell us is that WWE aren't doing enough to draw new eyes to their product, and must do more if they're ever going to turn their shoddy TV ratings and live attendances around. This is no easy task, but who'll be queuing up for house show tickets 4-5 years from now, when even more of the promotion's old base have turned away from the product?