3. The Title Needs Stability
WWE.comFor many years the WWE and World Heavyweight Championships were two separate titles that were kept on two separate shows. When WWE decided to reunify the titles at TLC 2013 and make them into one championship that represented both Raw and Smackdown brands, it started a new era in the World Championship lineage. Since that time, there have only been three official WWE World Heavyweight Champions: Randy Orton, Daniel Bryan, and John Cena. While Orton had a decent reign that went until WrestleMania 30, Daniel Bryans championship momentum was cut short due to injury. Because of this, the title was awarded to John Cena, and now its his job to keep the still fairly recent championship stable in the months to come. The WWE World Heavyweight Championship cant be traded off back and forth to various WWE wrestlers because it then loses its credibility. John Cena is the perfect guy to not only hold that title, but successfully defend it against all kind of challengers. The right call would be for Cena to hold on to the title for a really long time. Cena has the track record to pull off a long title reign, plus he would solidify the WWE World Heavyweight Championship as a title that is very tough to win, therefore making the moment where a wrestler does win the title much more meaningful than if one were to beat Cena a month from now.