10 Reasons WWE Is Losing Their Audience
1. They Ignore Their Audience
Finally, the number one reason why WWE is losing their audience is really very simple: they ignore them.
Numerous examples of how WWE does this include the well-documented Roman Reigns fiasco and Stephanie McMahon's endless television time emasculating all the talent. It can also be seen with the continuation of a three hour Raw despite declining ratings and overall negative feedback as well as WWE's insistence on featuring gimmick pay-per-views month-after-month no matter what the storylines may be.
Vince McMahon does what he wants to do, not what the fans what him to do. At times, they may coincide but lately, they haven't. It wasn't always like this though.
Whether it was switching to Bret Hart when fans rejected Lex Luger, turning the infamous MSG Curtain Call into the catalyst for the Attitude Era, or riding the momentum of Austin 3:16 despite only hiring Steve to be an in-ring mechanic, McMahon listened to his audience to determine the company's creative direction. It was a proven formula for success.
Nowadays, Vince is more focused on trying to change the audience to want what he, at 71 years-old, wants, and he's failed miserably (see: Roman Reigns).
As a fan, it is frustrating. As a consumer, if you tell a company what you want and they refuse to provide it, you're not going to buy their product. That is exactly what's happening with WWE.