10 Reasons WWE Is Losing Their Audience
4. Constant Branding & Corporate Talk
You can't tune into a WWE broadcast for 15 minutes without hearing some type of corporate speech or company jargon in a desperate attempt at increasing brand awareness.
Instead of wrestlers talking about their upcoming match at Hell In A Cell, they're talking about their upcoming match at "WWE Hell In A Cell live this Sunday on the WWE Network." People don't really talk like that and this hokey trope of WWE promos immediately takes viewers out of the show, their suspension of disbelief now impossible.
It doesn't stop there, though.
Whether it's the endless promotion of WWE's charitable activities, Michael Cole's references to the "WWE Universe" instead of "fans", or the refusal to use words like "belt" or "wrestling", the escape that WWE used to provide its audience is ceasing to exist.
Let's be clear. The charity work that WWE does is wonderful, but WWE has been involved in helping the less fortunate for decades. Only since Stephanie McMahon took the newly-created title of Chief Branding Officer in 2013 has WWE's tacky attempts at branding their charity taken center stage. Stephanie McMahon shared her own feelings in a controversial tweet sent out in 2015.
Previously, WWE's charitable activities would be done in a quiet, more tasteful way and not plastered all over their television shows ad nauseam. The charity should be the important part, not the promotion of it.