10 Reasons WWE Need To End The Brand Split (Again)
1. Too. Much. Content.
I love wrestling. You might say I'm kind of obsessed with it. But facts are facts: WWE's six hours of live weekly programming is taxing on any fan. That doesn't even take into account the monthly PPVs which are set to go five hours, and special mini-series such as Mixed Match Challenge or the various tournaments they hold.
Sure, the brand split made SmackDown "must-see" TV if you're a storyline completionist, but that's not necessarily a good thing. You shouldn't have to feel obliged to ingest all the content just to get a scope of what's going on, especially when it's a collected fiue hours of same-y, tacky programming.
Obviously, I don't want WWE to merge the rosters and give up on SmackDown entirely. The show should absolutely have a different feel and presentation so that fans feel like they're watching for a different experience. But you don't need to split the rosters and have separate storylines to make that happen. WWE should make watching RAW and SmackDown feel like a treat rather than a chore.