1. Because He's Still One Of Their Biggest Assets
WWE.comThe ability to cut a promo, a natural born talent inside the ring, and a guy who can work the crowd whether he is a face or a heel. When it comes to the three things that make a wrestler popular, CM Punk has each and every one of those attributes by the bucket-load. He's one of the most talented guys on the WWE roster, and still one of the most popular. When you've been away for nearly six months but can still be cheered week in, week out by live crowds, you know you have something special. The WWE realize it, too - and that is why they are looking at extending his contract. CM Punk still ranks as one of the biggest assets on the books. In fact, he is one of the biggest assets in the whole world of wrestling. The WWE cannot afford to lose him to another company, and they will be desperate to get him back working as soon as possible. His popularity is still as strong as it has ever been, and a return now would spark one of the biggest crowd reactions in wrestling history - that is the importance of CM Punk. He's been inactive for half a year, and yet the WWE's decision to potentially extend his contract tells you just how important he is to them. They know it, we know it - and he probably knows it too. The question is, who will blink first?