10 Ridiculously Ambitious WWE Ideas That Failed Horribly
4. WrestleMania VII
With WWF business flailing, post-Hulkamania, the WWF simply elected to retcon the Ultimate Warrior's failed succession as the top guy - drastically misjudging the Hulkster's own fading pull.
Maybe they didn't - and maybe that explains one of the cheapest cheap heat measures even undertaken by Vince McMahon. Hulk Hogan was built as a legend through his ability to defeat all comers, even the most gigantic - but could he defeat the nation of Iraq, brother?! That was the stupid implication of Sgt. Slaughter's Iraqi sympathiser bit. Well, ish. The WWF made sure to point out that Slaughter wasn't a political acolyte, but rather he appreciated the "brutality" of the Ba'athist Iraq regime.
So: death=good.
The WWF planned on taking this thing all the way to the 100,000-seat Los Angeles Memorial Coliseum - before treacle-slow ticket sales condemned the strategy as woefully ghoulish. Ironically enough, the WWF couldn't even fill the cheap seats.
The WWF exploded in popularity with a massive brigade of massive, colourful megastars performing under the bright lights of its über-glamorous production sheen - but this exercise in pure carny posturing was perceived by the public as a regression to the hoary, lowbrow wrasslin' tactics of old.