10 Secrets Behind AEW's Booking Magic

4. Intelligence And Nuance

Darby Allin Jon Moxley
AEW

AEW does and doesn't stay strict with its babyface/heel alignments. MJF has no redeeming features whatsoever - that's the brilliance of his character - and likewise, they wholly embrace the timeless, earnest babyface character once thought deeply unfashionable.

But there's a texture to the Elite that might, even if indirectly and through their disciples, move forward an industry that has stagnated for decades.

Non-WWE business exploded in the last decade on the strength of their popularity; their brilliance had much to do with it, of course, but there's a sense that their exploration of masculine roles beyond the black and white has resonated with the most devoted of NJPW - and AEW - fans. More viewers tune in to watch Jon Moxley, but more words are written, feverishly, to debate the morality in their ongoing saga.

Underneath the posturing and the complexity, you know Adam Page to be good. His attempts to project something to the contrary only deepen his arc with a real sense of pathos.

There's such a nuance and intelligence to his work - the long tights he wore at All Out as penance, the facials that always looked in some heartbreaking way like a mask, until he revealed himself on Saturday - and it's this sort of incredibly detailed, twisting long-term storytelling that creates a compelling episodic quality around Dynamite.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!