10 Solutions To The Hot Mess That Is WWE Creative
9. Make Wins And Losses Matter
Other than for titles - or "They've fought countless times already, but RAW is three f*cking hours long, so let's just book them in the exact same match" - there's no reason for the talents in WWE to actually compete against one another, especially since the concept of competition barely exists. It doesn't matter if a wrestler wins or loses; they'll invariably exchange wins with one another for weeks and months on end.
A league system works brilliantly in theory. There is scope for upsets, relegations, promotions, epic last minute surges in form, and a fixture list that negates constant visits to Rematch City. A formal ranking system probably isn't the answer, nice thought it would be to reward the investment and enthusiasm of the audience by making things matter. Injuries, and performers getting over unexpectedly (or not working in execution as well as in theory) would lock creative into something from which there is no satisfying nor logical escape.
Still, it's not exactly difficult, with a deep creative department, to push more than one or two performers at once or create the illusion of a push, or stakes. Reward victories with title shots or hints at them, and punish losses with a week off TV - or at least mention that match outcomes have some bearing on the title picture.