10 Solutions To The Hot Mess That Is WWE Creative

8. Fire The General Managers

Brock Lesnar SummerSlam
WWE.com

Seriously: from a logical perspective, what do General Managers actually do? WWE television and pay-per-view matches are made in three ways.

1) Wrestlers argue amongst themselves or interfere, conveniently, and Kurt Angle et al. emerge from Gorilla to book them in a match...right now! OR, in the interests of variety, in the main event of the show itself or the next pay-per-view.

2) Wrestlers go into business for themselves, and a match simply happens on the fly, as if a multi-million corporation micromanaged to death doesn't have the next segment meticulously planned out.

3) With no prior announcement - probably because the prospect is so tedious - the same combination of wrestlers from what is often the last two to three months simply wrestle again, for no discernible reason.

We're left to deduce that the script of any given WWE broadcast remains unchanged until the show actually happens, and the General Managers stumble a*se-backwards into matches because the squabbling schoolchildren need reprimanding. The General Managers also squabble with their Commissioners, too, reminding the audience of workplace politics precisely when they are trying to escape from it.

Destroying the model altogether would force WWE into moving on from a rigid and nonsensical philosophy that both destroys suspension of disbelief, and casts the acts we are meant to support as subservient drones.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!