10 Storylines WWE ENJOYED Ruining
5. Dean Ambrose Turns Heel
We know WWE enjoyed this one because Jon Moxley confirmed as much when explaining exactly how involved Vince McMahon was in this ha-ha-hilarious ideas generation process. The Chairman loves his f*cking props, loved the idea of Dean Ambrose literally getting sick in the presence of the fanbase and Seth Rollins, and seemingly loved flushing a load of money away too.
The 'Chronicle' feature on Ambrose's return from injury the prior summer had been an absorbing WWE Network production with a twist. It carefully contorted kayfabe in with the pained reality of his rehabilitation to tacitly inform an eventual turn. It was the lone saving grace of what proved to be the last major angle of the 'Lunatic Fringe's WWE career.
It's possible that this story started covering an unravelling psyche, particularly after his Roman Reigns' leukaemia absence around the same time. The sickness was engulfing everything that propped Ambrose up - from his friends to himself. The sickening reality was McMahon's comfort in reducing him to prop comic heel instead of prop comic babyface - it was little wonder the company fell back on using The Shield again just four months after they seemed permanently put out to pasture.