10 Storylines WWE ENJOYED Ruining

6. The Fiend Bray Wyatt

Ted Dibiase Randy Orton
WWE.com

But they just can't do this sh*t anymore.

Your writer's taken pelters for giving up on this gimmick as the Hell In A Cell main event was still in progress, but the decision was made in tandem with the writing team and/or their maniacal old boss that allowed it to play out as such.

An unmitigated disaster for both men, the title they fought for, the structure they wrestled in and the very future of the pay-per-view that has worn the gimmick out over the past decade, The Fiend's premature Universal Championship match against Seth Rollins failed to deal with the problem the matchmaking had created. Neither man could lose so thought the company (wrong), as the first f*cking chapter of the story took place within what was once the absolute final resting place for a blood feud. And the stuff spewing from Seth Rollins' mouth at the end of the show didn't count.

Fiend recovered when he won the title a month later, we were told. Fiend had recovered because he was selling loads of merch, we were told. Fiend recovered because the Daniel Bryan matches weren't totally unwatchable, we were told. Fiend recovered because he was going over Goldberg ahead of the inevitable showdown with Roman Reigns, we were told. Fiend recovered because Wyatt knocked one out of the park on the empty arena SmackDown to build to his match, we were tol-

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett