It's seems rather trite to talk about WWE 'wasting' the Hell in a Cell gimmick, considering the company now presents a PPV that features at least two Cell matches in one night. This booking is, undoubtedly, diluting the concept and making it harder for fans to get excited about it (unless it features two genuine legends like Undertaker and Brock Lesnar). 2003 only featured one Hell in a Cell match, the main event of the awful Bad Blood 2003 PPV. Triple H, who was nowhere near his best, and a practically immobile Kevin Nash fought inside The Devil's Playground for 20 uninspiring minutes in which guest referee Mick Foley did most of the heavy bumping while they took every shortcut possible. Not the worst Cell match ever, but horribly uninspiring stuff nonetheless. WWE's decision to have Kevin Nash compete for the title in the first place was a strange one, considering he was totally injury-prone, not really over and WWE had a whole crop of hungry and talented guys who could fill that spot. The likes of Booker T, Rob Van Dam and Kane could have...oh wait, sorry, no they couldn't, because Triple H had already done a job on them in the previous year (when he really oughta have been doing the job for them). The treatment of Booker in the run-up to and at WrestleMania XIX, in particular, was shameful.
