10 Stupidest Gimmick Changes In WWE History
2. Chavo Guerrero To Kerwin White
There's an old saying in wrestling that you can never have too many Guerreros on your roster. Nearly every single member of the family wrestled and they were all tremendous in the ring. That's what made WWE's treatment of Chavo Guerrero all the more confusing.
Chavo was fresh off of a cruiserweight title run in a tremendous act alongside his father, Chavo Classic. For whatever reason, they decided to move Chavo to Raw and change his gimmick from lying, cheating, and stealing Mexican wrestler to gold-playing Caucasian guy.
Chavo was renamed "Kerwin White", a takeoff on WWE director Kerwin Silfies moniker, and dyed his hair blonde. He also started driving a golf cart to the ring and his entrance music became Sinatra-like .
To make things even worse, Kerwin's catchphrase was "If it's not White, it's not right." Needless to say, people were more than slightly offended but that still didn't kill off the character. Nick Nemeth (the future Dolph Ziggler) was even brought in as Kerwin's "caddy".
The gimmick was finally ended after the passing of Chavo's uncle, Eddie Guerrero but its purpose still remains a mystery.