10 Superstars Failed By The WWE System

1. D'Lo Brown

Curtis Axel Paul Heyman
WWE

As a former Intercontinental Champion with four sensational European Title reigns and a key role during WWE's hottest ever period, it's a testament to the man's talent how this could still be considered a company failure.

But D'Lo Brown repeatedly exhibited all the tools to be a very top player in the organisation, and though anybody breaking through a crowd including Steve Austin, The Rock, The Undertaker, Mick Foley and Triple H seemed impossible, the company were dreadful at protecting his aura for the days where they wouldn't be so talent-rich.

As hindsight would show, those days were really not far away. Having spent the previous year as the backbone of a Rock-lead Nation of Domination sporting his irritating chest protector and carrying the European Title to unprecedented heights in matches with X-Pac, Val Venis and other midcarders, D'Lo was on fire heading into 1999.

But after accidentally crippling Darren Drozdov in a match in October that year, D'Lo's confidence was rocked.

Failing to nurture this, WWE relegated Brown to weak tag work, first with The Godfather then former 'Headbanger' Mosh in the pitiful 'Lo Down' unit.

When that predictably failed, D'Lo spent months back in WWE's developmental system, before a brief return with Teddy Long in 2002 was punctuated with an early 2003 release.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back almost 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 60,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett