You always hear the name of Roberts as one of the greatest never to win a World Championship but it's even more mind boggling to think he won no belts at all. Roberts had two stints in WWE, between 1986-92 and 1996-97. His initial run promised much, he defeated George Wells at WrestleMania II less than a month after making his debut. Memorably, Wells vomited in the middle of the ring when Damien, Jake's snake, was wrapped around his neck. The Snake's first main feud came against a Dragon in the form of Ricky Steamboat. The feud continued for months and saw Jake start to host a talk segment called "The Snake Pit". The show was patterned after "Piper's Pit" wherein Roberts would conduct interviews with wrestlers or managers. Shortly after his feud with The Dragon had ended, Snake challenged 'Macho Man' for the Intercontinental Championship, the match ended in a double disqualification. Around this time, WWF tried to get a feud between Roberts and Hulk Hogan going but after Roberts DDT'd Hogan during an episode of The Snake Pit, too many people started chanting for the DDT rather than for Hogan forcing them to stop the angle. Perhaps his best-known feud came against "Ravishing" Rick Rude, who began a gimmick of selecting a woman from the crowd to kiss after each match. Rude would choose Roberts' real-life wife, Cheryl, who refused the kiss. After Rude began insulting Roberts, Cheryl slapped him, angering Rude before Roberts ran out for the save. This began a heated feud throughout the summer of 1988, which escalated after Rude began wearing a pair of tights emblazoned with an image of Mrs. Roberts. Roberts' other main work came during a series of televised vignettes featuring the Ultimate Warrior turning to Roberts for help in his feud with The Undertaker. Jake would lose to Taker at WrestleMania VIII. On his return to the company in 1996, Snake returned as a bible preaching good-guy. The highlight came when he reached the final of the King of the Ring, losing to Steve Austin. Austin's speech after the match saw the birth of the 3:16 character. Jake was inducted into the WWE Hall of Fame earlier this year.
