The recent announcement by WWE that SmackDown will not only go live every Tuesday beginning July 19 but that both the show and Raw will have their own distinct rosters, have fans discussing brand extension for the first time in years.
With such an expansive roster of young, energetic, and fresh talent, now is the time to go ahead and make such a monumental decision. While the roster has its fair share of headliners, including John Cena, Roman Reigns, Seth Rollins, and Randy Orton, three of those four Superstars were recently sidelined for significant periods of time, leaving the company without anyone ready enough to step up and carry the company on its back.
A brand extension, and the resulting draft, will allow WWE to develop stars in the same way it did when it subsequently promoted Cena, Orton, Batista, John Bradshaw Layfield, Eddie Guerrero, Chris Benoit, Edge, and Rey Mysterio to top spots in the company.
As a result, several stars will have the opportunity to rise to the occasion and enjoy stardom the likes of which they have not experienced consistently throughout their careers.
Erik Beaston is a freelance pro wrestling writer who likes long walks in the park, dandelions and has not quite figured out that this introduction is not for Match.com. He resides in Parts Unknown, where he hosts weekly cookouts with Kane, The Ultimate Warrior, Papa Shango and The Boogeyman. Be jealous.