10 Surprising Things We Learned From 'WWE 365: Kevin Owens'
3. Good Money After Bad
Kevin Owens and AJ Styles may have assembled the most disappointing feud of 2017, but most of the blame can thankfully fall on Shane McMahon's unrealistically broad shoulders.
The two never had the contest they were potentially capable of, mostly because every match was used (and abused) as a vehicle for another match until the arc reached its final destination - Shane McMahon leaping from the top of the Hell In A Cell structure.
In a staggering editorial decision, the screen flashed up with tweets from fans reacting angrily to the finish of their Battleground clash, as if the performers themselves somehow devised endings and angle advancement. It was a bizarre sight on an in-house promotional tool, for sure. It's hard to imagine the company going to similar efforts on a Triple H puff-piece should they elect to follow 'The Game' after Sunday's Survivor Series display.
The tweets weren't incorrect, of course. Owens and AJ traded and devalued the belt in increasingly weak efforts up to and including a SummerSlam match that positioned 'Shane-O-Mac' as the man in the middle. Predictably, Vince was more than satisfied with that one, but then he would be - that was the moment Shane was able to start building his own story from the dying embers of the Styles/Owens debacle.