10 Terrible Decisions That Led To WWE Raw’s Lowest Ever Rating
4. "Comedy"
It took an unmatched chemistry between writer and performer to generate some of WWE's funniest ever content when the company hit its comedic peak in 2000.
Brian Gewirtz' work with The Rock effectively earned him a job for life - he is at this point a senior Vice President in Dwayne Johnson's '7 Bucks' production company - thanks to the trust the pair built up over 'The Great One's legendary WWE tenure. Gewirtz was also a creative confidante of Edge and Christian during the period in which they were a weekly riot. Side-splitting segments featuring the pair bouncing off Kurt Angle, Mick Foley and others were all penned with the help of the writer before he became Raw's creative head honcho under the new structure implemented by Stephanie McMahon in 2001.
Nearly two decades later, and said structure remains in place - but the laughter can only be heard from the echo chamber Vince McMahon and his team of 20+ writers reside within. All those minds provide a single voice to a multitude of characters for an audience of one - it's why Seth Rollins (of all people) was making jokes about pictures exposing Drew McIntyre's sexual proclivities on Monday Night Raw despite having a very serious match this weekend. It's why Braun Strowman was tipping Kevin Owens from a porta-loo the week before despite having a very serious match this weekend. It's why Bayley and Sasha had two weeks of therapy despite... no, there is no long game there. But there is comedy.
So many gags, so few laughs, and even fewer viewers than ever before.