10 Terrible WWE Gimmicks That Were One Tweak Away From Perfection

1. The Ringmaster

Marc Mero
WWE

Steve Austin was so close to perfection in 1996 that actually found it in 1997, but it took his separation from Ted Dibiase six months into his WWE run to instantly strip away everything that simply didn't quite click about the gimmick.

Being the Million Dollar Man's top charge at that point was to be damned with the faintest praise in the entire company. As noted elsewhere in this list, Dibiase's Corporation were a busted flush within a year of formation, and even less functional than that by the time Austin was just about the last guy still lingering around the fallen star.

Without the gaudy, dated Million Dollar Championship and the inadvertent barrier of Ted doing his talking, the only thing the future 'Rattlesnake' was a master of was his own destiny.

The tweak was so blindingly obvious that he even managed to use a storyline defeat to his advantage in making it happen. Dibiase promised to leave the company if Austin lost to Savio Vega at May 1996's In Your House: Beware Of Dog 2 (in reality, WCW's real millions had won his signature). In an inspired post-mortem on his loss, Stone Cold implied that he threw the contest to ditch the dead weight.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett