The WWE product has never been as hot as it was during the Attitude Era.
The period saved the company from perishing in the Monday Night Wars, helped Vince McMahon drive every major competitor out of business, and created some of the most memorable angles in wrestling history. WWE were absolutely flying from a business standpoint, too, drawing an average TV rating of 6.00 from 1999 to 2000, and generating historically high profits in '98 and '99.
It is the most talked about, celebrated, and glorified period in wrestling history. Its biggest fans yearn for a return to its edgier programming, and its critics decry it as the worst thing to ever happen to the sport. As usual, the truth lies somewhere in the middle.
Attitude was a grand success in a lot of ways, but harmed wrestling in others. It's a divisive subject that provokes immense hyperbole and selective arguments from both sides, but particularly the eulogisers. The period has been romanticised to ridiculous degrees, and while Attitude was the most exciting thing on the planet for a long, long time, there's plenty of bad to go with the good, and this must be recognised.
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