10 Things Still Missing From WWE Network
6. Social Media Integration
Few companies have mastered social media like WWE. They’ve become a real social media powerhouse, and their success is absolutely untouchable. John Cena is the most followed athlete in America, the company’s YouTube channel has amassed more than 5 billion views, and their Facebook “like” count reportedly grows by 90-100 million every single year.
Vince McMahon and co. deserve all the credit in the world for taking full advantage of Twitter, Facebook, and YouTube. They have over half a billion followersacross all platforms, and their reach is unparalleled. Tout might have been a rank failure, but WWE’s social media usage has been close to flawless ever since, even if there’s still a gaping hole in their strategy.
For all WWE’s success in integrating social media into their business plan, you’d think they’d use it to expand on their Network’s capabilities. Sadly, this isn’t the case: the WWE Network exists on an island of its own. It is completely devoid of social and sharing facilities, and there’s absolutely no integration between it and the company’s various accounts.
It’s a relatively minor change, but allowing buttons for fans to share specific events, videos, and timestamps with a simple click of the button would open up all kinds of new possibilities. The Network would become a whole lot more accessible, and part of a living, breathing ecosystem rather than a stationary streaming platform.