10 Things That Didn't Go The Way WWE Wanted
Swing and a miss...
Being a member of the WWE creative team is a difficult job.
No, seriously - there are so many factors that go into booking a weekly wrestling show that people often don't consider. Think about it - imagine building a comprehensive storyline spanning several months, only to have it all fall apart because one of the talents got injured. Or because the fans aren't responding to it well enough.
Or because Vince wanted to change something at the last minute.
How incredibly frustrating that must be.
Try as they might, WWE creative has no idea how the fans are going to react to certain angles or how well the wrestlers will perform in their respective roles. As a result, many angles (and perhaps even more pushes) die hard. Sometimes, it's legitimately not their fault and beyond their control, but some booking decisions leave fans scratching their heads, asking, "how could they possibly think that would work?" or, "why are they still trying to make this a thing?" or even, "why that guy?"
10. Roman Reigns' Babyface Push
Let's just get this one out of the way early, because you knew it would be here.
Anyone who has watched WWE lately knows that they've been aggressively pushing Roman Reigns as the new face of the company for years now. He has main-evented the last four WrestleManias, he has made it to the final three in the last five Royal Rumbles (with one of those Rumbles being built around him entirely), he's been put over hot babyfaces like Daniel Bryan at Fastlane 2015 and Braun Strowman last year, and he even beat The Undertaker at WrestleMania 33.
What's worse is that WWE hasn't been consistent with the way they portray him. How can one be both a "Big Dog" and an underdog? For that matter, how can someone who rarely (if ever) loses be praised for "defying the odds"? How can we sympathize with a man who is always in the spotlight?
This is not to say that Roman Reigns is undeserving of his spot, per sé - it's to say that the fans are reacting adversely to Reigns because of how inorganic his push has been thus far.