10 Things That Would Happen If WWE Put An End To Scripted Promos
4. The Return Of Actual Heat
Scripted promos are actually great...
...sike! They're absolutely f*cking garbage!
This bait-and-switch bullsh*t comes to an end when scripted promos do, as does WWE's preferred promo tone. Heel promos aren't vicious, maddeningly arrogant, or comically deluded. There's no heat, no emotional response, but rather a clenched, mild annoyance. Heel promos are mostly just disingenuous. Patronising. The people running the place are so detestable that it has become the default.
"That's cute," several WWE heels say, like teenagers in films written by old men, and there's no reason to get behind the dorks on the receiving end because they don't immediately start ripping faces off. They fight fire with fire...supa hot fire, in relentlessly damaging insult exchanges. And this isn't Bret and Shawn flexing in 1997, or The Rock bantering off everybody in 1999. This sh*t isn't entertaining, personality-drenched fight hype. It is two performers simply pointing out one another's flaws in scenarios that flatter neither and interest nobody.
You're good, but I'm better, and I'll prove it at [show X].
This sh*t is timeless. This simple framework breeds creativity and builds interest without making the crowd realise that, hey, Finn Bálor is a bit too small and nobody does want to see Baron Corbin again, come to think of it.
Let's not listen!